This week's readings were about the strategy, planning and scheduling that is necessary for public relations.
One main point of the readings is the need for organisational strategy. Like defined in the readings, it is a series of planned activities designed and integrated to achieve a stated organisational goal. That being said, an organisation cannot function or succeed without first developing some sort of strategy. I therefore agree that it is an important part of managing public relations
The other main point of the readings is that planning is essential for an organization to run smoothly. With vision and mission statements clearly defined beforehand, it gives the organization a direction in which they can strive towards, instead of remaining stagnant without any improvements.
The readings gave me a deeper understanding of how public relations is important in a company, and how its purpose can be maximised by operating within the decision-making dominant coalition of the organisation.
One part of the reading that made me think more of public relations is the principles of effective communication. I feel that the requirements of the writer of an effective strategic communication plan identified by the author is very useful in understanding the role of a PR practitioner. The need to have two-way communication and responsive, is in my opinion very useful, because it acknowledges how people will listen only if their opinions are being heard. Another interesting point is the need to be precise about time, as people are more likely to support a change if they are consulted before it is made. I personally find this to be very true, and it is definitely helpful if PR practitioners keeps that in mind while carrying out their work.
To be honest, I never thought that a job like Public Relations requires strategic planning and scheduling, as it seems more like a job that handles communication matters as it comes about. The readings have given me much insight on the job scope of a PR practitioner and the requirements that comes with it. I think it is a great start to understanding more about PR and how to succeed in it.
The readings generally gives me a clearer idea of how a PR department should operate in an organization, and the importance of strategy, planning and scheduling. I certainly would not view PR in the same light anymore!
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Hey Cherell, I liked how you organise your points neatly and go directly into your main ideas.
ReplyDeleteI agree with the two points you've mentioned: organisational strategy and planning. These two are vital in an PR practice as they enable efficiency in implementing a successful policy. True enough, PR is essentially a principle of effective communication.
The need for 2-way communication is important, with the emphasis on time management as well. A PR practitioner will be somewhat like an events planner. I do hope that with continual reading, you'll get an even clearer idea of this amazing practice.