A typical PR program

This week's readings gives a over view of how a public relations program works. It is very specific and detailed in showing the different methods and ways a PR program can be decided upon, and how it can be carried out.

I think one interesting point from the readings is that often, management only invests in PR when they feel that they require some help, like their rival company gaining more publicity for example. This topic about how PR is not taken into much consideration in an organization has been reiterated several times throughout our readings thus far, and I guess it is quite a big problem in the area of PR. Instead of being in the decision-making level of an organization, it if often just taken as an additional incentive for the organization. If taken this way, PR practitioners will not be able to contribute much to an organization, therefore defeating the purpose of having a PR department.

Another important point from the readings is the amount of thought and planning that has to be put into place before a PR program can be decided upon. There are so many considerations and decisions to make, from the setting of objectives to the types of campaigns within a PR program. It is interesting to learn of the wide variety of PR campaigns that can be used, as it gives me more insight and a better idea of PR campaigning.

Overall, this readings has helped me understand PR programs much better, because it is very thorough and detailed. This will certainly aid in my planning for the final project for this module, and also in my career in future.